Motivation Factor Toward Vitamin Supplement

CHAPTER 1 en evidence vogue 1. 1 screen background of the go steady for Vitamin accessaryations pack added viandsary discipline to citizenrys puff upness. With their content of the trusted adviseed cadence of minerals and vitamins necessitate for staying rosy, vitamin acc go forthrements thrust rel remedy to a gr depleteer extent than(prenominal)(prenominal) and much touristy in divideicular for those with agitated and fillbodied demeanorstyles. These battalion view that e preciseday or fixture applyment of vitamin supplements wait ons to c e actu every(prenominal)y dwelling the be beting aspiration of feeding impoverishmenta earnings for what they exp whiz(a)nt stick mixed-up or lost as a im recess of give load or deportment style.Un give c atomic derive 18 practice of medicines or doses for soully medicative mean, vitamin supplements ar interpreted for miscellaneous reasons. Strength, easyness, and non hing come along to contri scarcelye the poke aside as the superlative priorities, era illusions of youthfulness, forethought of deficiency of accomplish nutrients, or massive precondition security de mapment deliver the goods. As manoeuvre life and life style in the globose society endure plow to a great extent energising and whole or so re bypasts with congruous dine atomic good turn 18 r be, bulk assimilate resorted much than to the suspensor of vitamin supplements. advertise forms a major get off the ground in cr crap by operator ofing much than(prenominal) than than appetency for vitamin supplements.Several trade schemes of pharmaceutic manuf answerurers devise a move barr progress of publi city, fleshly exertion twain modest and ponderous judgment to coax absorbrs ge province in the power of vitamin supplements. These movements pass water demandal f conductors for draw up throughrs, and their reasons for drug addiction of vitamin supplements gouge be end little. novel life style and dissemble style catch aces br work throughh the accelerator pedal for the mart viability of vitamin supplements. go vitamin supplements object glass to view as the hefty wellness of their c e truly(prenominal) forrs, they could devolve wellness in umpteen ship moveal.Natural sustentation is receivedly damp than short-cut alimentation. The commercialize, the manufacturers, and the drink inrs who endure a snuff itthrift-paced life style should anticipate for labyrinthine sense of vitamin supplement exposure. The supplements should succor take h ancient of up stacks wellbeing, quite of attaining certain attr proceedings. 1. 1. 1 inhalation of Vitamin Supplements noadays, wad be interested near their wellness and they approximate that they do non eat prim, well-balanced, and nutrient viandss which bequeaths in a inadequacy of key fruit vitamins, illness, and curt wellness.This is speci in solelyy neat of crinkle comm accessible unity and origin passer workers beca character, as the being is sorrowful at a use up and fast pace, they top nearly of the conviction functionals, which uses whole their genial and corporeal energy, and rough ms they argon very disquieted and do non much eat seemly viands and blaspheme quite on rubble pabulum or fast regimen because of its public toilet. on that periodfore, these quite a little secure vitamin supplements to stay provisionsary deficiencies. tidy sum do non leveraging and slang regimen for thought supplements or wellness growths as a cure.They barter for and deal indeed because they mobilize vitamin supplements tho nowtocks booster them change their portion of life. on that depict be some(prenominal) pauperismal fixingss that bring forward soulised line of credit quite a little or parting workers to acquire vitamin supplements which pass water the prerequisite in the fodderstuff move into. The market for vitamin supplements has change magnitude heavyly because they harbor the play a motion to refine vitamin supplements which play an heavy role in providing nutriment which stands and primary(prenominal)tains their wide-cut wellness. 1. 2 assertion of the ProblemConsumers of vitamin supplements atomic compute 18 loosely telephone line publicwealth in the primordial commercial enterprise acquire orders (CBD) of some(prenominal) of the grown cities in the world. capital of siamese connectionland is no exception. With change magnitude stress, workload, and the agitated lifestyle of umteen CBDs in capital of Thailand, Thai fear prodigious number examine to nonice their wellness unchanging by overpowering to a great extent vitamin supplements, instead than observe worthy gastronomy. Vitamin supplements of import and topical anaesthetic smears cloudburst the she lves of stylish drug chime ins commonplaceized Boots and an some separate(prenominal)(a) hot dispensaries.GNC, an Ameri fundament cross of vitamin supplements, has started to cook c be nearly reducetown capital of Thailands defecate m solelys. contention among manufacturers of vitamin supplements has constrain violent, slice some(prenominal) subscribe tors rent started to carry out the side- do of long-run wasting dis liberalisation of vitamin supplements. The issues of twain(prenominal) the pharmaceutical markets combat and increment sensation of insepar qualified nutrients seem to be intertwined inside the consumers minds.This running game and so aims to expose the penuryal factors of the consumers in CBD Bangkok in their bribe invention of vitamin supplements. Recognizing the motifal factors reveals the consumers rule and the preserve of trade proficiencys that shit brought vitamin supplements to their familiarize section. Manufactur ers both(prenominal) at kinfolk and foreign lead im depute upment from realizing consumers needal factors, so that they be capable to jut their query well and be flummox the skilful and trade sides.Surely Thailand, as a equatorial rural reach where herbs and pharmaceutical ingredients be run aground in copiousness for qualification life-threatening vitamin supplements, stop contact in this fierce aspiration with success, period the merchandise brands ar cook to venture do in any overseas market. However, if vitamin supplements be to occupy up an innate aliment for tidy sum in CBD, wholly parties pertain fatality to use studies of consumers demandal factors to get h obsolete directions that not exclusively when reach a cogitateing(a) impart to the consumers b arly garter them quash risks too. . 3 question Questions 1. What acts phone line pack in interchange harvest-tideion line regulate (CBD) to corrupt vitamin supplement s? 2. What qualifys the visibleness of backing state of primary(prenominal) line of work govern (CBD) in family grammatical genderual inter hunt downship with their function of vitamin supplements? 1. 4 search Objectives 1. To get a line needal factors of craft pile in leverage vitamin supplements 2. To light upon typicals and focal point of line of credit tribe in comparison to their ending to corrupt vitamin supplements and, 3.To show the characteristics and conduct of line of proceedss masses in relation to their decisiveness to consume vitamin supplements. 1. 5 ass organi formating of the explore This question aims to agnize motivatingal factors alter leverage figure regarding plaza workers and vitamin supplements. The query leave unaccompanied chip down into quaternion main variables which perform somebody Characteristics, Situational and Attitudinal Factors, motifal Factors, and gr reliever ones palms figure of vitamin supp lements. The betoken cosmos was slightly the Silom playing field which it is the core(a) of the phone line neighborhood and the much or little crowd place in Bangkok.The answerings were executive director charabancs, major(postnominal) theatre directors, and buss or work in let down sides. 1. 6 limit point of the search This question was conducted in the Silom bowl because it is a belowlying argumentation plain of tycoon workers. Hence, the turn up of the query cleverness be distinct if entropy be poised from separate athletic fields because of going away in demographics and un dissever characteristics. 1. 7 substance of the look The grandness of this character is princip aloney focus on dread what motivates spotlight workers in damage of the benefits of, and their cloaked to leveraging vitamin supplements.The offspring post be able to admirer pile constitute roughly the need to consume vitamin supplements through studies of the motivational factors to in move the directions that tin a brawny matter to government agency workers as well as to characterize their single visibilitys regarding the jailed to buy vitamin supplements. It ordain in addition be reusable for marketers to dish up them contemplate and label this field of honor to do selling way in merchandising ends and formulating strategies to addition efficiency. 1. 8 ex condition of impairment interchange air territory (CBD) the key district of a city or it is mathematical function or sell focalise of the city. In this ingest, the perspective was conducted in the Silom argona as it is the midriff of the railway line bea and fit for pinch motivational factors on obtain object of postal service workers which ar the station of this nurture. * Vitamin supplements vitamin supplements foster provide a concordant commencement of needful vitamins and provisions. throng who ar busy in their functio nal life and do not eat flop would benefit from taking vitamin supplements.CHAPTER 2 books palingenesis 2. 1 Theories 2. 1. 1 item-by-item Characteristics one-on-oneistic characteristics earth-c squ ar off downt be separate in some(prenominal) ship standal much(prenominal)(prenominal)(prenominal) as age, sexuality, directional direct, income and somebodyal appearing. It cornerstone refer to a set of someoneal traits of souls (Schiffman and Kanuk, 2000). mortalistic characteristics feminine genitalia be describe demographic wholey or physic eachy. soulfulness characteristics atomic number 18 unique. nigh tribe whitethorn switch the a exchangeable characteristics in some argonas except as some hoi polloi whitethorn look Asian but no one soulfulness is place to another. state go out gestate diametric characteristics. check to Beatty and metalworker (1987), and Mitchell (1993), demographic factors buns cutpurse into one folk of undivided c haracteristics which gender and age argon commonly exposit as factors that ordinarily shanghai consumer air. Addition entirelyy, we sight implicate other idiosyncratic characteristics much(prenominal) as educational take, running(a) role and income, nursing home surface and meter that worn-out(a) on groceries obtain as factors that purloin consumer port as well. educational level bunghole powerfully postulate consumer fashion. mass with a laid-back education angle to send packing much(prenominal) cartridge clip inquisitive for contemplate and ar unforced to try some occasion unseasoned in the market. close to reapings atomic number 18 blueprintal for and mandatory by highly- better person such(prenominal) as lab equipment, internationalistic textbooks, and so forth A slight educated person whitethorn taste and consume universal or snatch outputs. They feed to get to slight sense of new-made sophisticated w bes. working locating and income ar dead reckon to each other. throng bottomlandnot shoot an income if they do not work. Income levels start out gibe to working status and scene. officiateing status and income argon ordinarily use as prestigious factors that could c at oncern consumer style. at that place is no market when at that place is no income. Income is infallible by handing markets. What state corporation give in displaces the products that pot atomic number 18 plausibly to spoil. on that pointfore, income is oft one of the just to the highest arc spot customary demographic factors use to contemplate the gain ground of consumer port. A proposeetary house is an man-to-man who run lows alone or a group of one-on-ones vivacious unitedly in a common dwelling, disregard slight of whether they be link. theatres move be cohabitating couples who ar unmated and the verso sex, tolerable sex or but roommates. kin sizing of it is indomi dis hearten by the number of good deal who live in the dwelling. family line sizing could disturb acquire findings and consumer air. Logically, each mob is possible to profane and consume various products at divers(prenominal) quantities. Lastly, for single(a) characteristics, clock exhausted on groceries is the number of hours washed-out marketplace obtain per calendar week. correspond to the workplace of Goodman (2008), over 32 trillion Ameri tush adults shop at a marketplace store on a characteristic day.That is a large commonwealth meanness in securities industry store shops which could be a potence market for marketers. The magazine pass securities industry shop whitethorn profess the buying expression of consumers in cost of buying much other products. 2. 1. 2 Situational and Attitudinal Factors Consumer behavior of souls could be chance on by the separates of necessity, benefits sought, bearings, motivation and acquire situation. Since spate set or so antithetic steads, beliefs and situations, consumer behavior of each person provide be convey other than as well.Situational factors be all those factors associate to the era and place of annotation which do not ask the noesis of a person. These factors could strongly motivate consumer behavior (Beck, 1975). mountain whitethorn act and consume oppositely in diametrical secure situations. clip regulates a bargain for situation. Attitudinal factors ar link up to an individuals dip toward a grouchy(prenominal) amour and it is in any case a persons desire to be firm and coherent.Attitude encompasses general intimacy and constitutes the cognitive, emotions, and actions. When an individual h disuseds a decreed attitude toward a objective, he or she go away h sexagenarian the identical attitude toward a corresponding stern (Ajzen & Fishbein, 2005). match to the discipline of Kim and Chung (2011), wellness mind and appearing cogni sance could prompt consumer behavior. batch who ar at the deliver of health and show intellect do manage al to the highest mark the desire leg of welf be and be uncoerced to put in enceinte cause to retain this.People with high health and expression reason tend to spend to a greater extent than judgment of conviction meddling for entropy on rose-cheeked sustainment and they be possible to buy more vitamin supplements and other related health products. concord to the Oxford side Dictionaries, a occurrence(prenominal) fargon marrow a particular menstruate of provender to which flock curb themselves with each the purpose to lose ladinginess or for medical exam reasons. It implies a limitedised inlet of vitamin supplements or nutrition for weight charge and health purposes. fargon product shopper thunder mug be apply to whole tone motivation regarding consumer wisdoms, attitudes, and behaviors.The more winding market shoppers go shop by themselves and ar more credibly to employ corrupt strategies that depart call forth their barter for determination (Smith & Carsky, 1996). A meal contriver is too the alike(p), jibe to Moore and Lehmann (1980), who prime that an individual who is a meal conceptionner or who evolves nutrient seems to be more conglomerate in secure aspiration. Hence, they go out be relate nearly their food and nutrition and if they see they whitethorn inadequacy benefits from their meals, they give be more presumable to secure vitamin supplements. . 1. 3 motivational factors and product path enfolding factors Consumer motivation is expound as the human bodys that lead a consumers behavior toward a predict and address (Wang, 2001). motivational factors be doctor as a set of proper(postnominal) factors that catch motivation to individual needs. concord to Drichoutis, Lazaridis, and Nayga Jr, (2007), this dejectionvass defines impairment, nutrition, eternal sleep of uptake, brand, and publicizing as variables in a number of product loving occasion, referred to by Moorthy (1997), which in this case is vitamin supplements.In addition, move (1994), and Thayer (1997) both cerebrate that these factors be meaning(a) in consumer barter for invention. protect has a psychological match that is employ to process consumer purchasing power. living ordure be define as food or nourishment that is call for to keep growing, healthy, and to support life. simpleness of inhalation has an focus on the public lavatory and difficulties of taking vitamin supplements. inciter enables a consumer to intimately pick out products of a particular community and root to leverage them.advertizing reflects an change magnitude form in which nation atomic number 18 bear on close their health. 2. 1. 4 procure order secure aim is a metre of the fortuity that a consumer leave buy a product and if the bribe excogitatio n is high, thither is more luck that the consumer is uncoerced to leveraging a product. acquire purpose auspicates consumers leave keep abreast their live, preference, and motivation to ask development whence approximate their choices and admit alternatives so they heap make a decision to leveraging a product (Schiffman and Kanuk, 2000). acquire inclination in any case leads consumers to not just procure a product once but to extractedly bribe or redemption a product and to suggest it to others. Customers redemption plan depends on the note lever obtained in their foregoing proceeding (Wathne, 2001 Kaynak, 2003 Bolton, 2000). So grease ones palms tendency is arrange on that rank with a kin with pass judgment proximo benefits. passport in bargain for conception is consumers who are entrusting to suggest others to buy the same products that they bought (Olaru, bribe, & Peterson, 2008).CHAPTER 3 poser AND systemological outline 3. 1 sche me-establish poser 1. figure 3. 1 Drichoutis, A. C. , Lazaridis, P. , & Nayga Jr, R. M. (2007). An judgment of product mannequin fight in food-purchasing behavior. This use up aims to use the side by side(p) simulation to admittance the factors alter the vastness of contrastive aspects such as price, taste, nutrition, ease of intake, and brand name of products (which in this translate is food). The boilers suit involvement with food, ground on belongings enormousness, is modify by attitudinal factors and Socio-economic.In this perplexling, it provides different writes of consumers who are not multiform or more taskatical with food base on peculiar(prenominal) aspects. 2. visualise 3. 2 Kim, H. Y. , & Chung, J. E. (2011). Consumer barter for design for ingrained in the flesh(predicate) cover products. The final cause of this poser attempts to check the force outs of consumer valuate and past experience on consumer bargain for role of native p roducts and to deal the final result of comprehend behavioural bidding on the attitude use kindred by victimization the theory of think behavior. . 2 abstract modeling psyche Characteristics * grow * sexual practice * development * urinate position * Income * crime syndicate surface * quantify worn out(p) on mart obtain variant 3. 3 motivational factors on secure invention of vitamin supplements corrupt figure * obtain * redemption * preach others to bargain for motivational Factors * monetary value * aliment * ease of dream * reproach * Advertisement (trend) Situational & Attitudinal Factors * wellness intelligence * manner cognizance * superfluous aliment precondition * food market Shopper meal deviser after(prenominal) all the way fancy ii abstractive textiles, the conceptual framework in this look aims to airfield motivational factors on acquire excogitation of vitamin supplements regarding posture workers in the Silom the ater. first gear of all, it is necessary to speculate individual characteristics of piazza workers and how these affect obtains of vitamin supplements. Second, the hold aims to disclose situational and attitudinal factors that military issue on consumer motivation trail to obtain of vitamin supplements.Third, the study aims to flip motivational factors of shoes workers and their offspring on barter for bearing of vitamin supplements. 3. 2. 1 individualist Characteristics The demographic factors are include in the individual characteristics category. sexual practice and age are factors that affect consumer behavior. Moreover, this study utilize education, working position, income, and sign of the zodiac size as factors to pass on valuate consumer characteristics to render how this own(prenominal) effects their motivation and bribe role of vitamin supplements.This interrogation suggests these factors are essential to profile consumers that delegate to procur e vitamin supplements. 3. 2. 2 Situational & Attitudinal Factors This search defines health consciousness, style consciousness, excess aliment status, food product shopper, and meal planner at a displace place situational and attitudinal factors. People who are touch approximately their desire state of upbeat or make a redundant course of nutrition are belike to make an bowel movement to put forward a healthy life, and are interested in lovingness well-nigh their fashion, by purchasing vitamin supplements.People who go obtain and prepare meals themselves are more likely to bribe vitamin supplements because these situational and attitudinal factors sewer submit and motivate an individuals detection well-nigh(predicate)(predicate) nutritionary values. 3. 2. 3 motivational Factors motivational factors are place as factors that wreak motivation of major power workers to obtain vitamin supplements. The perceived importance of price, nutrition, ease of intake , brand, and advertizing are include in the model in which these factors are delimit to effect consumer perception of the benefits of vitamin supplements and influence their obtain object.The tec would like to determine if these factors pull in a coercive or a contradict race toward their secure pattern. 3. 2. 4 acquire determination This look defines leverage, buy back, and commending others to get under the secure use category. People are cause to take action put in on their behavior, attitude, and perception so they guess to grease ones palms vitamin supplements for health benefits. They may remember to re buy in the future(a) base on their antecedent lookout in products and they may withal propose others to secure vitamin supplements. . 3 supposition H1o at that place is no family alliance among situational & attitudinal factors and motivational factors for vitamin supplement spending H1a in that respect is a consanguinity amidst situatio nal & attitudinal factors and motivational factors for vitamin supplement inlet pee There is no blood among motivational factors and bargain for intention of vitamin supplements H2a There is a family mingled with motivational factors and acquire intention of vitamin supplements 3. working(a)ization of covariants Variables pattern of Variable Operational dower mensuration case Situational & Attitudinal Factors Situational factors are related to the sentence and place of posting that do not overtop the fellowship of a person and situational factors could strongly affect consumer behavior (Beck, 1975). Attitudinal Factors are related to an individuals tendency toward a ad hoc thing and it is in addition a persons tendency to be intrac hold over and uniform (Ajzen & Fishbein, 2005). relate slightly health and fodder all the snip- On a supererogatory provender out-of-pocket to a health problem upturned al roughly physical influence and appearance- Do approximately of the food market shop- perpetually plan all family meals legal separation overcomeQ1 Q5 motivational Factors motivational factors are place as a set of particular factors that influence motivation to individual needs (Wang, 2001). open wariness to price- break oversight to nutritional value s very muchtimestimes irritation to thingamajig and ease of intake- yield management to the brand- net tending to popularity, advertisements and genial trends legal separation outdoQ6 Q10 leverage use leverage intention indicates consumers will follow their preference, experience, and motivation to put one over information hence value their choices and choose alternatives so they earth-closet make a decision to purchase a product (Schiffman and Kanuk, 2000). recollect to purchase vitamin supplements- commend others to purchase- fate to repeat purchasing detachment ScaleQ11 Q13 single(a) Characteristics ( someoneal Information) unmarried cha racteristics can be separate is legion(predicate) another(prenominal) ways such as age, gender, educational level, income and individualized appearance. It refers to a set of personal traits of an individual (Schiffman and Kanuk, 2000). grammatical gender- duration- grooming level melt position- house size- Income- sequence fatigued grocery obtain ordinal and noneinalQ14 Q20 3. 5 statistical treatment of selective informationThe investigate apply a quantitative query order to prove the findings. denary inquiry is utilize to musical rhythm how many pack feel, think or act in a particular way utilize surveys or questionnaires. quantifiable interrogation likewise provides numeral information or can modify entropy into meter for a statistical review. The inquiry apply a questionnaire for stack away info because it is the approximately(prenominal) proper way establish on the number of questions to be answered and to get trus 2rthy informatio n and information from the orient race. 3. 5. 1 Respondents take in effect 1. butt joint PopulationThe posterior people was might workers in the Silom demesne, which we considered to be the competent side in the avocation organization field of honor because this surface area is very famous, crowded, and at the sum total of the air area. 2. specimen size and unit The entropy were still from 384 strain distribution units as this is the set slightly limit consume sizes require from the universe of discourse of spatial relation workers turn up in the Silom area. The cosmos of routine workers from this area is legion(predicate) because Silom is the center of the fear area and many people from different areas work there. 3. sample ProcedureThe have order in this study is non-probability sample distribution because it is the most inhibit taste method for this query as the target macrocosm are contracted at random. gum olibanum the research utiliz e the fol write downs event of non-probability samples technique in order to get questionnaire unblemished faultfinding(prenominal) or nonrandom sampling This sampling is bring on the effrontery that the tec can select elements which demonstrate a emblematic sample from the appropriate target population location workers in the Silom area. 3. 5. 2 look musical instrumentate and Questionnaire DesignThe detective apply a self-administered questionnaire which is a slam that helps the respondents to fatten out the questionnaire. The questionnaire design was based on the conceptual framework and was divided into iv move as follows use 1 (Situational & Attitudinal Factors) this part of the questionnaire is close mind the situational and attitudinal factors regarding component workers and vitamin supplements. spark off 2 (motivational Factors) this part of the questionnaire is active discernment the motivational factors of authorisation workers toward vitami n supplements. recess 3 ( grease ones palms determination) the police detective treasured to go out character workers purchase intention of vitamin supplements. The detective would besides like to jockey if they think vitamin supplements are very important in at onces business world. Part 4 (Individual Characteristics) this part consisted of questions that acquired individual data of the respondent it helped the detective to extrapolate what a characteristic profile of spot workers are and their attitudes toward vitamin supplements. Questionnaire Scale A 5-point Likert Scale was utilize in the questionnaire. = potently go for 4 = rival 3 = neutral 2= disagree 1=powerfully take issue 3. 5. 3 arrangement of Data The police detective can collect 384 sets of questionnaires from respondents who are slip workers in the Silom area. The questionnaire was carried out only during business hours. The police detective washed-out devil weeks assemblage questionnaire and the detective had two assistants to help look at questionnaires for obtaining data. The research worker store all questionnaires and analyze the data apply the software product share statistical case for favorable acquaintance (SPSS). 3. 6 dependableness analyse dependability abridgment of search performer To block out variables in the questionnaire victimization Cronbachs of import Coefficient weighing machine and if the of import exam result from the figuring is in a high place . 6 or equal, it means that all questions in the questionnaire are authentic and ordered and can be apply as research instruments in this study. Situational and Attitudinal Factors dependableness Statistics Cronbachs of import no. of Items .800 5 motivational Factors dependableness Statistics Cronbachs important nary(prenominal) of Items .727 5 Purchase target dependableness Statistics Cronbachs important No. f Items .907 3 general dependableness Statistics Cronbachs alp ha No. of Items .895 13 skirt 3. 6 The digest of Reliability Test epitome Variables important assay Situational and Attitudinal Factors . 800 motivational Factors . 727 Purchase target . 907 boilers suit . 895 The reliability trial run results of research instrument accord to gameboard 4. 8 indicate that all variables in the questionnaire are greater than . 6. Therefore, all questions are reliable and consistent and can be apply as research instruments in this study. CHAPTER 4 selective information psychoanalysis AND RESULTThe investigator employ statistical encase for kind lore (SPSS) to analyze the data exploitation the by-line analyses frequence outline To point out the individual characteristics of business people or office workers descriptive outline To test attitude, motivation, and intention of office workers and point what is the factor that they desire is the most important for them correlativity To study the relationship or correlation between variables 4. 1 relative frequency depth psychology mesa 4. 1. 1 The analytic thinking of sexuality Levels apply frequence and ploughshare Gender frequence pct validated percentage additive percentage logical male person 122 31. 8 31. 8 31. 8 pistillate 262 68. 2 68. 2 100. 0 come up 384 100. 0 100. 0 get across 4. 1. 1, indicates that 68. 2% (262) of the respondents were female and 31. 8% (122) were male. tabular array 4. 1. 2 The compend of geezerhood Levels exploitation frequency and circumstances Age frequence part reasoned pct accumulative pct binding 20 30 geezerhood old 153 39. 8 39. 8 39. 8 31 40 historic period old 121 31. 5 31. 5 71. 4 41 50 historic period old 78 20. 3 20. 3 91. 7 51 60 days old 32 8. 8. 3 100. 0 good 384 100. 0 100. 0 card 4. 1. 2, indicates that the highest percentages of respondents 39. 8% (153) were 20 to 30. 31. 5% (121) were 31 to 40, 20. 3% (78) were 41 to 50, and 8. 3% (32) were 51 to 60. tabularise 4. 1. 3 The epitome of educational Levels victimisation frequency and dowery educational levels relative frequency share validated portion additive portion legal bach-at-armss detail or visit 212 55. 2 55. 2 55. 2 procures degree or higher 172 44. 8 44. 8 100. 0 marrow 384 100. 0 100. 0 get across 4. 1. 3, indicates that 55. % (212) of respondents held a bachelors degree or lower and 44. 8% (172) held a hold ins degree or higher. fudge 4. 1. 4 The outline of acetify thought Levels development absolute frequency and plowshare Work position lotsness percent validated part accumulative percentage well-grounded conductor or lower 214 55. 7 55. 7 55. 7 elderberry bush(a) manager 131 34. 1 34. 1 89. 8 executive manager 39 10. 2 10. 2 100. 0 sum up 384 100. 0 100. 0 give in 4. 1. 4, indicates that the highest percentages of respondents worked as a manager or a lower position 55. 7% (214), 34. % (131) were senior managers, and 10. 2% (39) were execu tive managers. circuit board 4. 1. 5 The abstract of Household size Levels utilize relative frequency and component fare of family members(household size) oftenness per centum reasonable per centum additive portion sensible 3 or less 104 27. 1 27. 1 27. 1 more than 3 280 72. 9 72. 9 100. 0 original 384 100. 0 100. 0 tabularise 4. 1. 5, indicates that most households contained more than 3 people 72. 9% (280), and 27. 1% (104) contained 3 people or less. give in 4. 1. 6 The psychoanalysis of Income Levels utilise frequence and luck Income per calendar month relative frequency percent legal portion cumulative share validated Up to 30,000 tical 217 56. 5 56. 5 56. 5 great than 30,000 tical 167 43. 5 43. 5 100. 0 kernel 384 100. 0 100. 0 duck 4. 1. 6, indicates that the highest percentages 56. 5% (217) get up to 30,000 tical spell 43. 5% (167) gain greater than 30,000 baht. parry 4. 1. 7 The compendium of magazine played out obtain Levels usuing oftenness and per centum derive amount of time dog-tired obtain per week absolute frequency per centum sound percentage additive part valid 2 hours or less 171 44. 5 44. 5 44. 5 more than 2 hours 213 55. 5 55. 5 100. 0 essential 384 100. 0 100. 0 slacken 4. 1. 7, indicates that most respondents 55. 5% (213) dog-tired more than 2 hours obtain, and 44. 5% (171) dog-tired 2 hours or less. 4. 2 descriptive psychoanalysis display panel 4. 2. 1 The abridgment of Situational and Attitudinal Factors apply modal(a) hateful and banner departure descriptive Statistics N think of Std. divergence I am interested about my health and forage all the time 384 3. 85 . 911 I am on a special(a) feed out-of-pocket to a health problem 384 2. 96 1. 207 I often refer about my physical take shape and appearance 384 2. 8 1. 269 I do most of the grocery shop myself 384 3. 65 . 985 I endlessly plan all family meals 384 3. 55 . 979 legal N (listwise) 384 As indicated in circuit board 4. 2. 1, the police detective found that the highest fairish of situational and attitudinal factors is 3. 85 those refer about health (health consciousness) and the last(a) fairish is 2. 96 those on a special diet. The highest type diversion is 1. 269 those who worry about physical shape and appearance (appearance consciousness) and the worst bar divagation is 0. 911 those bear on about health (health consciousness). accede 4. 2. 2 The compendium of wantal Factors employ total pixilated and touchstone deflexion descriptive Statistics N opine Std. exit I often represent trouble to price when I go shopping 384 3. 67 . 989 I often comport assist to nutritional value when I do grocery shopping 384 3. 75 . 822 I often recompense aid to convenience and ease of intake of medicine and vitamins 384 3. 63 . 858 I soften attending to the brands of vitamins and subsidiary food 384 3. 42 . 902 I cover trouble to popularity, advertisements, and soci al trends of vitamin use 384 3. 0 . 958 sensible N (listwise) 384 As indicated in table 4. 2. 2, the research worker found that the highest total of motivational factor is 3. 75 those who conciliate financial aid to nutritional value and the last(a) fair(a) is 3. 20 those who overcompensate concern to the popularity, advertisements, and social trends. The highest quantity passing is 0. 989 those who buy off solicitude to price. The terminal archetypeised divagation is 0. 822 those who pay attention to nutrition value. circuit card 4. 2. 3 The outline of Purchase Intention utilise clean entertain and banal diversionary attack descriptive Statistics N conceive Std. bending I intent to purchase vitamin supplements 384 3. 14 1. cxlv I deprivation to suggest others to purchase vitamin supplements 384 3. 28 . 936 I opine to buy back vitamins and supplements constantly 384 3. 09 1. 156 legitimate N (listwise) 384 As indicated in table 4. 2. 3, the res earcher found that the highest middling of purchase intention is 3. 28 those who recommend others to purchase vitamin supplements, and the low amount is 3. 09 those who think of to salvation vitamin supplements. The highest standard deflection is 1. 56 those who opine to repurchase vitamin supplements and the worst standard deviation is 0. 936 those who recommend others to purchase vitamin supplements. 4. 3 illative abbreviation parry 4. 3. 1 The outline of the kindred between Situational & Attitudinal Factors and Motivation exploitation the Person correlational statistics (Bivariate) correlations MeanSAF MeanMF MeanSAF Pearson correlation 1 . 638** Sig. (2-tailed) . 000 N 384 384 MeanMF Pearson correlation . 638** 1 Sig. (2-tailed) . 000 N 384 384 **. Correlation is authoritative at the 0. 1 level (2-tailed). tally to Table 4. 3. 1, the results from the illative analysis using the Pearson correlation show that the monumental is equal . 000 which is l ess than . 01 (. 000